Virtual
(A) Marketing Tools for Small Business - Part Two
Monday, December 16, 2024 10:30 a.m. – 12 p.m.
***This workshop is the second session of the Marketing Essentials (and Tools) for Small Business series. This workshop includes various tools for marketing research***
In this workshop, you’ll gain a practical understanding of marketing research techniques and tools. You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost effectively
- Discover how to put Google for Business, ReferenceUSA, and DemographicsNOW to work for you
- Learn how business librarians can help you with your specific research needs
- Leave with tangible market research skills you can put into practice immediately
Presented by Alejandro Cruz from UCEDC, a non-profit economic development corporation. The presentation will be moderated by Ashley Mitchell, Adult Services Librarian.
***Zoom Link will be sent on the evening before the scheduled program date.